You might expect the Frankfurt Auto Show – the largest in the world – to showcase the sleekest new designs and concepts from global automotive industry. But it’s also a hotbed of the latest in in-car technology. In fact, Gracenote’s very own MoodGrid™ technology, which lets drivers find and play songs to match their mood, was featured in the Mercedes-Benz F125! research vehicle at the show. Gracenote MoodGrid makes it safe and easy for drivers to navigate music collections and launch mood-based playlists with one-touch or simple voice commands.
So you’re driving to the gym and want to hear something upbeat and motivating. MoodGrid gives a smart alternative to scrolling through hundreds or even thousands of songs in your library. How? It provides the technology and information to visually describe the emotional attributes of music, from “calm” to “energetic” and “dark” to “positive.” These mood characteristics are mapped to songs in your personal music collection and across Cloud-based music services. And songs are organized by their moods and displayed on a graphical grid in the car’s user interface.
According to Vadim Brenner, Gracenote’s VP of product and content management, “Being able to pinpoint what type of music people want to hear based on their specific mood is the killer app for music services and automakers.”
Stay tuned for more news on Gracenote MoodGrid in the weeks and months to come!
Tags: Frankfurt Auto Show, Gracenote, MoodGrid
